Clarifying Options

To clarify your menu options on your Web site, take care to replace unneeded phrases like "click here" and "learn more" with specific trigger words that are hyperlinked.

Your Web site is a place and we understand the essence of what it means to surf through the Internet. One can jump from page to page via hyperlinks, watch movies by clicking, and more. Repeating these redundancies can, in effect, insult your customer. Keep in mind that your customer already knows what she wants when she enters your Web site, the key is to allow her to walk through the doors with efficiency and ease.