Not in my yard!

When considering functions or tools to be added to your Web site, they must be of value to your audience. If you're not sure, ask yourself, "Would these items annoy me on my worst day?"

Bells and whistles, such as bubbles chasing the cursor around the screen is only one of the huge annoyances to date, as is automatically playing Moon River in daunting midi format. While the coding is out there for one to use, it doesn't mean it is worthwhile. Visualize 100 plastic pink flamingos, now visualize them on your front lawn. Would you have them in your yard?

Design Thought Strategy Do you want the bells and whistles on your site to drive away customers, or would you rather they glide through the call-to-action refreshed and excited to return again?