Making Lemonade out of Lemons

How important is it to make the best of any situation bad or good? Well, it can be very important for your brand to make sure you treat every situation and individual as an opportunity.

Case in point - Yesterday Lisa got a call from someone who we met at the Atlanta Gift Mart. The person who called made the comment that it was obvious we were in the wrong section of the show (we probably should have been in High Design) but were doing our best to make the most of the situation we were in. About day two of the show we started to realize the same thing, but that didn't change the way we treated anyone who came by our booth or who we talked to about how the show went. As a result we have at the very least generated good will among those we met and strengthened our brand in the process.

So remember, it is always important to make the most of every opportunity you have to talk with people, whether they are potential customers or not. You are always representing your brand and you never know when one of them might come back in the future as a customer or potential business partner.