How to Choose an Agency -Part 1

I'm befuddled. As your design firm, I've unearthed that there are agencies whose focus is all but focused. I've just discovered one company with whom I've been in discussion has decided to go with another firm for their Web site redesign. All's fair in love and business, right?

Not necessarily.

How do you choose an agency for design expertise?
Primarily, make sure you can hold a conversation, a meaningful conversation about your business. After all, a Web site is an extension of your advertising avenue, thus, a strategic part of your business.

When you begin your search for that 'oh so perfect design/marketing firm,' do yourself a favor and actually go through their entire Web site. Yes, entirely.

Why? Well, I've just discovered that the agency the company decided to partner with sells American Girl dolls on their site. Puh-leeze. This says volumes about where their focus is -and isn't. Selling one's household goods belongs on a secondary site, or eBay, not on the site where one sells services to convince others they're professional.

Design Thought Strategy
Before you call on this agency for design/marketing work, do your homework; you may have just saved yourself thousands of dollars.

SAVANTMantra You always get what you pay for. Always.