Research is Beauty

There is more to your brand, print collateral, and Web site than just a few pictures and colorful fonts.

As your design & marketing team sit down with you to establish your business & marketing objectives, your business plan should accompany all of your conversations. Our project profiler is a companion to your marketing plan that includes everything from extracting demographics to highlighting your goals.

I wish I could say that one's logo, brand id, or other creative project results from the 'swish and flick' of my magic wand, but I cannot. As we walk away from the table, our action items embody the research of cultural and social anthropology to effectively articulate your position within the market place. A deliberate use of imagery (color, photos, typography) and verbiage that relates to your customers accomplishes three objectives:

• it strengthens your brand;
• enhances trust; and
• promotes loyalty.

Global brands continue to dominate and cross-pollinate cultures. Social structure, language, law, politics, religion, magic, art, and technology have an intrinsic effect on our perceptions. We must keep in mind that there are complex, traditional ties affiliated with color and typography. For example, a white wedding dress in the states may mean something entirely different in Korea. Our awareness to the inescapable influence our cultures bestow, provide kaleidoscopic interplay and an opportunity to broaden our creative solutions.

Revisiting Andrew's remark on creative thinking: Creativity is not just the process of putting things down on paper; it is also the process of understanding the importance of each mark. Moreover, art direction takes years of life knowledge and experience.

Design Thought Strategy We recognize that you have other tasks on your plate, let us interpret your distinctive positioning within this global landscape.