How to Choose an Agency -Part 2

Another way to choose a design agency is to be intrigued by their design. Honestly, do you like the designs the agency is creating? Do they all look alike or do they look as though their specific to the industry to which the client is a part?

HINT If all the logos the firm generates look the same, this should tell you they're not 'into' your business plan.

My mother once told me, "Be careful where you shop for clothes; you don't want to see yourself coming and going."

This goes for agencies, too.

I've seen too many companies with the same logo and now, after seeing this particular design firm's stuff promoted in industry magazine time and again, I don't have to wonder who designing these identities. Frankly, that is a disgrace. This also alludes to the fact that they don't give a damn about your individuality.

As Andrew and I look for licensing partners for our illustrations and designs, we're told that we should be thinking about the partnership as a marriage: adding a second spouse, so to speak.

Design Thought Strategy
Have you had a long discussion about your company's mission with your design/marketing firm? How about your position? How are you to count on their expertise when it comes to your business when most of what you see in their portfolio is 'the same?'

Forming Partnerships Should Be Long Lasting
If you're feeling like your future design/marketing firm doesn't really know you -like a spouse- then it's probably time to look elsewhere.

To dally with an extramarital affair only hurts your business. Cutting your relationship clean will allow both parties to close their accounting books and look forward with a fresh perspective.