Tryvertising: Not Your Father's Advertising

Classic lifestyles replete with catchy slogans, jingles, and pretty pictures are now becoming yesteryear's dinosaurs.

Companies are now targeting wary consumers to try products free of charge to experience the product in a real environment. Imagine an honest introduction without the slimy one-hour affair between you and the plaid wearin' used car salesman! Tryvertising will change consumer expectations and thus, consumers will begin to demand the opportunity to try-out everything before they commit.

For instance, Sony offered the use of their handy-cams (free-of-charge) to families for one hour in the London Zoo. After a 2 minute demo, families enjoyed recording moments within the zoo and were free to take home the memories on DVD. More companies like Kodak on Hyatt Properties, Dell Computers in the malls, Bose headphones in airports, Audi TT rentals as part of the roomrate with Crowne Plaza in Sydney are joining forces... Imagine the limitless partnering potentials your company has with your product.

Face it, traditional advertising has become white noise of the past, so what will soon be expected of you?