Andrew Speaking at Conference in January

For anyone interested, I will be speaking at the Corporate Communications Summit in Orlando in January on the subject of Coordinating Global Marketing Communications in a decentralized organization (trust me it's much more interesting than the title). Speaking on behalf of my corporate master, I will discuss efforts that we have had underway for the past several months to create the company's first truly coordinated global marketing campaigns, the tools and techniques we are using and some of the specific projects we are planning to coordinate through the system. As we get closer to the date, I'll try and post more of the details.

In addition, there are a number of other very interesting speakers who will be covering all aspects of corporate communications. It should be an informative three days. Hope to see you there.

Update: Conference, Day 2 | Wednesday, January 25, 2006 | 1:45pm
In this session, learn how to:

1. Better understand local challenges and issues
2. Educate headquarters marketing organizations about global issues
3. Identify appropriate technologies and solutions to facilitate global efforts
4. Measure success.

Topics covered include:

• Information gathering and analysis
• Education and process development
• Supplying information to support local strategies
• Implementing technology solutions to facilitate direct communications across the organization