Echoes

Six AM this morning, I awoke to hollow steel pipes being dropped on cement as vendors erected tents for the street fest on the Avenue of the Americas. It's amazing how the echoes of preparation resonate up to the 23rd floor of our hotel. The echoes made me ponder how one's sixty second intromercial resonates with potential clients minutes or weeks later.

A few days ago, I was asked my profession. Having recently 'inc'd our business, I realized my priorities had shifted -and consequently, I stumbled.

Design Thought Strategy Whenever you have a slight change in your business, be sure that your script includes that information as you never know with whom your intromercial will resonate.