Planning Your Event Collateral

I've been working like a mad dog all month attempting to get imagery out to vendors -specially after Surtex & NSS.

This week much of my time was eaten up helping out Second Chance with all of their last minute collateral needs for the upcoming auction; I'll probably want to initiate a postmortem on that ordeal.

Studio Tip 1: Collateral for any event needs to be planned, devised, and designed well in advance of say 6 months or more. This gives the studio time to source paper, printers, and even ask vendors to consider pro-bono work, otherwise micromanaging the mess at the end is a bad idea -a very bad idea.

Studio Tip 2: When you plan your events out a year in advance, go to the sources at the first of the year (that's January 2nd folks) to be placed on the waiting list. Many services will provide charity work but if you're not on that list, you could be wiped off because they've either made their selections and/or have an exclusive agreement with a similar charity in the neighborhood.

Studio Tip 3: If you're new to an organization and have the opportunity to forge a new path, ask how things were done previously; not because you want to emulate them, but because one needs to know the successes as well as the pitfalls. If you have access to the original designer, get in touch with her -she can outline everything she's done to help make your job easier.
anymore!