Buying into Your Brand

You've got enough products to warrant a catalog and you feel they are all worthy of space in that catalog. You begin to fret because you feel you need good photographs of your products and after trial and error, you just can't seem to take a great shot. Hm... what to do?

Have you thought that maybe you don't need each and every product photographed? Perhaps taking photos your best select items or the ones that will lead the trend next season are the best options for photos -the rest of the products could be line drawings with flat color to represent the remaining line. That's right, mix and match the styles of representation also adds intrigue and mystique to your product line.

How does this buy into your brand, you ask? Well, if you are courting customers or retailers, they'll want to see these products intimately, and where is a better place than at your studio or office? Once you've made a brief connection with a potential sale, creating an environment in which to experience the brand will deepen their willingness to participate.