Pet Credit

Having difficulty marketing to the boomers and geezers? How about the DINKs? Try going through their pets!

Bank of America has done just that by allowing customers to post their personal pet photo on their personal Visa credit card. We don't have to tell you that this creates that allusive 'bond' between human and pet and money and then back to human again. Someone has to pay the bills, right? Moreover, the points earned can be redeemed for Hill's Science Diet or Prescription Diet, as well as rebates on veterinary expenses, or a donation to an animal shelter.